Saurabh Sethi
Saurabh Sethi
Saurabh Sethi
Senior product designer
Shaping Strategy Driven Product Design for Growth & Impact
Shaping Strategy Driven Product Design for Growth & Impact
Shaping Strategy Driven Product Design for Growth & Impact
With over 15 years in design, I’ve led efforts across startups and enterprises, crafting seamless digital experiences and compelling brands.
I thrive at the intersection of strategy and execution—embedding strong design foundations, shaping product vision, and always starting with the ‘why’ to drive meaningful impact through iteration, early collaboration, and pragmatic decision-making.
Since 2020, I’ve led design for HomeToGo’s hosting platform, scaling it from inception to empowering 25,000+ hosts with seamless onboarding and booking management. Collaborating closely across teams, guiding a designer, and scaling operations, I ensured cohesive, effective solutions.
With 15+ years in design, I crafted seamless experiences and strong brands across startups and enterprises. I thrive at the intersection of strategy and execution—shaping product vision, embedding design foundations, and driving impact through collaboration and iteration.
Since 2020, I’ve led design for HomeToGo’s hosting platform, scaling it from inception to 25,000+ hosts. Collaborating closely across teams, guiding a designer, and scaling operations, I ensured cohesive, effective solutions.
With 15+ years in design, I crafted seamless experiences and strong brands across startups and enterprises. I thrive at the intersection of strategy and execution—shaping product vision, embedding design foundations, and driving impact through collaboration and iteration.
Since 2020, I’ve led design for HomeToGo’s hosting platform, scaling it from inception to 25,000+ hosts. Collaborating closely across teams, guiding a designer, and scaling operations, I ensured cohesive, effective solutions.
Enhancing onboarding & reducing friction for new hosts
Enhancing onboarding & reducing friction for new hosts
Enhancing onboarding & reducing friction for new hosts
Enhancing onboarding & reducing friction for new hosts
Enhancing onboarding & reducing friction for new hosts
HomeToGo’s Hosting Platform lets property owners list directly for seamless bookings. As the sole designer at inception, I built a scalable platform, collaborating with designers, researchers, product leads, PMs, and engineers to align design with business goals, strengthening HomeToGo’s position in a competitive market.
Read more
HomeToGo’s Hosting Platform lets property owners list directly for seamless bookings. As the sole designer at inception, I built a scalable platform, collaborating with designers, researchers, product leads, PMs, and engineers to align design with business goals, strengthening HomeToGo’s position in a competitive market.
Read more
HomeToGo’s Hosting Platform lets property owners list directly for seamless bookings. As the sole designer at inception, I built a scalable platform, collaborating with designers, researchers, product leads, PMs, and engineers to align design with business goals, strengthening HomeToGo’s position in a competitive market.
Read more
HomeToGo’s Hosting Platform lets property owners list directly for seamless bookings. As the sole designer at inception, I built a scalable platform, collaborating with designers, researchers, product leads, PMs, and engineers to align design with business goals, strengthening HomeToGo’s position in a competitive market.
Read more
HomeToGo’s Hosting Platform lets property owners list directly for seamless bookings. As the sole designer at inception, I built a scalable platform, collaborating with designers, researchers, product leads, PMs, and engineers to align design with business goals, strengthening HomeToGo’s position in a competitive market.
Problem
We observed high drop-off rates during onboarding, hindered host adoption due to complex property setup, verification bottlenecks, and lack of guidance.
Approach
We tackled key bottlenecks with data-informed solutions—improving progress indicators, decoupling KYC, automating property descriptions, and streamlining steps for a smoother experience. Solutions were phased, tracked, and iteratively refined to ensure a cohesive and intuitive onboarding journey.
Results
Onboarding completion increased 25.3%, live offers grew 10%, and host satisfaction improved, strengthening platform scalability and market position.
Design Strategy
Design Strategy
Design Strategy
Design Leadership
Design Leadership
Design Leadership
User Experience
User Experience
User Experience
Redesigning the calendar experience for simple & efficient host management
Redesigning the calendar experience for simple & efficient host management
Redesigning the calendar experience for simple & efficient host management
Redesigning the calendar experience for simple & efficient host management
Redesigning the calendar experience for simple & efficient host management
In 2024, I led the redesign of HomeToGo’s host calendar to address key pain points from research, host feedback, and competitive analysis. The goal was to improve efficiency, reduce cancellations, and increase booking acceptance rates.
Problem:
Hosts struggled with navigation, calendar syncing, limited visibility into discounts and seasonal settings, leading to inefficiencies. Scalability issues further impacted the calendar experience.
Approach:
Introduced a centralized, mobile-optimized interface with contextual actions and streamlined navigation. Conducted testing to validate solutions and ensure hosts could easily manage availability, pricing, and promotions. Solutions were phased, starting with foundational updates, then advanced features like season settings and discount management.
Results:
Improved usability, organization, and host efficiency, contributing to a 3–4% increase in booking acceptance while supporting HomeToGo’s scalability initiatives.
In 2024, I led the redesign of HomeToGo’s host calendar to address key pain points from research, host feedback, and competitive analysis. The goal was to improve efficiency, reduce cancellations, and increase booking acceptance rates.
Read more
In 2024, I led the redesign of HomeToGo’s host calendar to address key pain points from research, host feedback, and competitive analysis. The goal was to improve efficiency, reduce cancellations, and increase booking acceptance rates.
Read more
In 2024, I led the redesign of HomeToGo’s host calendar to address key pain points from research, host feedback, and competitive analysis. The goal was to improve efficiency, reduce cancellations, and increase booking acceptance rates.
Read more
User Experience
User Experience
User Experience
Design strategy
Design strategy
Design strategy
Design Vision & Planning
Design Vision & Planning
Design Vision & Planning
Designing a multi-unit property experience to uncover hidden inventory
Designing a multi-unit property experience to uncover hidden inventory
Designing a multi-unit property experience to uncover hidden inventory
Designing a multi-unit property experience to uncover hidden inventory
Designing a multi-unit property experience to uncover hidden inventory
I designed and delivered a new experience for HomeToGo’s guests to search and book multi-unit properties, solving a challenge in its unit-focused search model. The goal was to uncover hidden inventory while maintaining a seamless booking flow.
Problem
Guests lacked visibility into properties offering multiple units, limiting inventory and booking options. Unlike other platforms that display multi-unit listings, we needed to integrate this functionality seamlessly without disrupting the unit-level search experience.
Approach
Through user research, competitive analysis, and iterative testing, I developed a solution that surfaced similar available units within a property while keeping the experience intuitive and non-disruptive. Guests could explore more options without feeling overwhelmed.
Results
The redesign increased conversion rates by 3%, uncovered 15% more inventory, and reduced unavailable offers. It improved user success rates, enhanced trust, and provided greater booking flexibility. The feature remains live, driving long-term value and scalability.
I designed and delivered a new experience for HomeToGo’s guests to search and book multi-unit properties, solving a challenge in its unit-focused search model. The goal was to uncover hidden inventory while maintaining a seamless booking flow.
Read more
I designed and delivered a new experience for HomeToGo’s guests to search and book multi-unit properties, solving a challenge in its unit-focused search model. The goal was to uncover hidden inventory while maintaining a seamless booking flow.
Read more
I designed and delivered a new experience for HomeToGo’s guests to search and book multi-unit properties, solving a challenge in its unit-focused search model. The goal was to uncover hidden inventory while maintaining a seamless booking flow.
Read more
Design Strategy
Design Strategy
Design Strategy
User experience
User experience
User experience
Design Leadership
Design Leadership
Design Leadership
Reimagining the guest experience with AI-powered travel assistance
I worked on AI innovations at HomeToGo, collaborating with the Director of Product, Engineering, and a dedicated task force to design Super AI Sunny, an AI-powered assistant enhancing the vacation rental experience.
Challenge
Create a smarter, more personalized way to navigate their travel journey—from search to post-booking support—improving decision-making while ensuring seamless integration across mobile and web.
Solution
Super AI Sunny acts as a travel companion, offering features like accommodation discovery, packing lists, restaurant recommendations, real-time weather updates, and more. After delivering the foundational design, other teams expanded it with AI-generated summarized reviews and descriptions, enriching the booking experience.
Results
Early feedback highlighted simplified decision-making and enhanced personalization, while revealing UX and technical refinement opportunities. The project laid a strong foundation for future AI-driven innovations.
I worked on AI innovations at HomeToGo, collaborating with the Director of Product, Engineering, and a dedicated task force to design Super AI Sunny, an AI-powered assistant enhancing the vacation rental experience.
Read more
I worked on AI innovations at HomeToGo, collaborating with the Director of Product, Engineering, and a dedicated task force to design Super AI Sunny, an AI-powered assistant enhancing the vacation rental experience.
Read more
I worked on AI innovations at HomeToGo, collaborating with the Director of Product, Engineering, and a dedicated task force to design Super AI Sunny, an AI-powered assistant enhancing the vacation rental experience.
Read more
Design Strategy
Design Strategy
Design Strategy
User Experience
User Experience
User Experience
Design Vision
Design Vision
Design Vision
Elevating a natural beauty brand with an engaging digital experience
Elevating a natural beauty brand with an engaging digital experience
Elevating a natural beauty brand with an engaging digital experience
Elevating a natural beauty brand with an engaging digital experience
Elevating a natural beauty brand with an engaging digital experience
In 2019, I partnered with Evam Beauty as a Brand and Digital Consultant to establish a luxurious natural beauty brand for Indian and global audiences. After launching their identity and packaging, we focused on building their digital presence and e-commerce experience.
Challenge
Evam needed a scalable digital experience that reflected its brand essence while supporting new product lines and distribution channels, all while integrating storytelling to engage younger consumers.
Solution
I leveraged desk research, best practices, and user insights to design an intuitive shopping journey featuring curated recommendations, searchable showcases, and user-generated reviews to build trust and drive conversions. The site blended storytelling with usability, ensuring it resonated with a millennial audience.
Results
The platform enhanced brand trust, expanded reach, and balanced storytelling with usability, positioning Evam as a trusted name in natural beauty.
In 2019, I partnered with Evam Beauty as a Brand and Digital Consultant to establish a luxurious natural beauty brand for Indian and global audiences. After launching their identity and packaging, we focused on building their digital presence and e-commerce experience.
Read more
In 2019, I partnered with Evam Beauty as a Brand and Digital Consultant to establish a luxurious natural beauty brand for Indian and global audiences. After launching their identity and packaging, we focused on building their digital presence and e-commerce experience.
Read more
In 2019, I partnered with Evam Beauty as a Brand and Digital Consultant to establish a luxurious natural beauty brand for Indian and global audiences. After launching their identity and packaging, we focused on building their digital presence and e-commerce experience.
Read more
Brand & Digital Design
Brand & Digital Design
Brand & Digital Design
Strategy
Strategy
Strategy
Project Management
Project Management
Project Management
