Shaping ambiguous ideas into products people want to use
Shaping ambiguous ideas into products people want to use
Shaping ambiguous ideas into products people want to use
Shaping ambiguous ideas into products people want to use
Shaping ambiguous ideas into products people want to use
15 years designing brands and digital experiences, shaping 0→1 ideas into high-impact products. Building new products at Cleo beyond its core offering. Previously led design for HomeToGo’s host platform, scaling it to serve 30k+ hosts
15 years designing brands and digital experiences, shaping 0→1 ideas into high-impact products. Building new products at Cleo beyond its core offering. Previously led design for HomeToGo’s host platform, scaling it to serve 30k+ hosts
15 years designing brands and digital experiences, shaping 0→1 ideas into high-impact products. Building new products at Cleo beyond its core offering. Previously led design for HomeToGo’s host platform, scaling it to serve 30k+ hosts
15 years designing brands and digital experiences, shaping 0→1 ideas into high-impact products. Building new products at Cleo beyond its core offering. Previously led design for HomeToGo’s host platform, scaling it to serve 30k+ hosts
0→1 Products
Growth
Systems
Craft
Leadership
Built Cleo Bills Hub from 0→1, helping people stay on top of recurring bills
Built Cleo Bills Hub from 0→1, helping people stay on top of recurring bills
Designed a central hub for recurring bills, bringing upcoming payments, monthly outgoings, and bill details into one clear view. It helped users understand what was coming, spot changes earlier, and feel more in control of their money, while giving Cleo a foundation for deeper bill-management experiences.
4.2K+
Unique users in 3 months
44%
Actively engaged users
4.2 / 5
CSAT Rating
Concept to Launch
Design Strategy
Financial UX
Built Cleo Bills Hub from 0→1, helping people stay on top of recurring bills
Designed a central hub for recurring bills, bringing upcoming payments, monthly outgoings, and bill details into one clear view. It helped users understand what was coming, spot changes earlier, and feel more in control of their money, while giving Cleo a foundation for deeper bill-management experiences.
4.2K+
Unique users in 3 months
44%
Actively engaged users
4.2 / 5
CSAT Rating
Concept to Launch
Design Strategy
Financial UX
Redesigned onboarding, helping more hosts get their properties live
Redesigned onboarding, helping more hosts get their properties live
Led the onboarding redesign to reduce drop-off, aligning product and engineering around the barriers to getting properties live. Simplified the experience with fewer steps, clearer progress indicators, and automated property descriptions. Established reusable patterns and guided phased improvements, helping hosts complete onboarding with less effort and fewer support escalations.
↑ 12.4%
Onboarding completion
↑ 80.8%
Completion including verification
↑ 9%
Active properties
Growth Design
Onboarding & Activation
Design Leadership
Redesigned onboarding, helping more hosts get their properties live
Led the onboarding redesign to reduce drop-off, aligning product and engineering around the barriers to getting properties live. Simplified the experience with fewer steps, clearer progress indicators, and automated property descriptions. Established reusable patterns and guided phased improvements, helping hosts complete onboarding with less effort and fewer support escalations.
↑ 12.4%
Onboarding completion
↑ 80.8%
Completion including verification
↑ 9%
Active properties
Growth Design
Onboarding & Activation
Design Leadership
Transformed
host calendar for simpler booking management at scale.
Transformed
host calendar for simpler booking management at scale.
Transformed host calendar for simpler booking management at scale.
Redesigned the calendar to reduce booking friction, using research, host feedback, usage data, and competitive analysis to identify key pain points. Simplified navigation and made availability, pricing, promotions, and seasonal settings easier to manage across devices. Introduced a centralized, mobile-optimized interface with contextual actions and navigation patterns. Validated solutions through testing to create a clearer, more efficient booking managemnt experience for hosts.
↑ 12%
Booking acceptence rate
↓ 11%
Rejections and timeouts
Scalable
Faster feature rollout
Design strategy
UX Optimisation
Design Vision
Redesigned the calendar to reduce booking friction, using research, host feedback, usage data, and competitive analysis to identify key pain points. Simplified navigation and made availability, pricing, promotions, and seasonal settings easier to manage across devices. Introduced a centralized, mobile-optimized interface with contextual actions and navigation patterns. Validated solutions through testing to create a clearer, more efficient booking managemnt experience for hosts.
↑ 12%
Booking acceptence rate
↓ 11%
Rejections and timeouts
Scalable
Faster feature rollout
Design strategy
UX Optimisation
Design Vision
Designed a
multi-unit booking experience to surface more inventory
Designed a
multi-unit booking experience to surface more inventory
Designed a new experience for guests to discover and book multi-unit properties within HomeToGo’s unit-focused search model. Used research, competitive analysis, and iterative testing to identify hidden inventory and surface alternative units without disrupting the core booking flow. This gave guests more choice and booking flexibility while reducing unavailable offers. The feature remains live, supporting a more scalable search experience.
↑ 15%
Inventory surfaced
↑ 4%
Converstion rate
Design strategy
Conversion
Product Discovery
Designed a multi-unit booking experience to surface more inventory
Designed a new experience for guests to discover and book multi-unit properties within HomeToGo’s unit-focused search model. Used research, competitive analysis, and iterative testing to identify hidden inventory and surface alternative units without disrupting the core booking flow. This gave guests more choice and booking flexibility while reducing unavailable offers. The feature remains live, supporting a more scalable search experience.
↑ 15%
Inventory surfaced
↑ 4%
Converstion rate
Design strategy
Conversion
Product Discovery
Reimagined the guest journey with an AI-powered travel assistant
Reimagined the guest journey with an AI-powered travel assistant
Designed HomeToGo’s future AI experience with Product, Engineering, and a dedicated task force, exploring how AI could support guests from search through post-booking. Shaped the experience as a travel companion across discovery, trip planning, recommendations, weather, and contextual assistance. The project laid the foundation for future AI initiatives, including AI-generated review summaries and descriptions, enriching the booking experience
0→1
From concept to launch
Shaped AI direction
For future AI experiences
AI Product Design ·
Interaction Deisgn
Design Vision
Reimagined the guest journey with an AI-powered travel assistant
Designed HomeToGo’s future AI experience with Product, Engineering, and a dedicated task force, exploring how AI could support guests from search through post-booking. Shaped the experience as a travel companion across discovery, trip planning, recommendations, weather, and contextual assistance. The project laid the foundation for future AI initiatives, including AI-generated review summaries and descriptions, enriching the booking experience
0→1
From concept to launch
Shaped AI direction
For future AI experiences
AI Product Design ·
Interaction Deisgn
Design Vision
Elevated Evam Beauty through a premium brand and digital experience
Elevated Evam Beauty through a premium brand and digital experience
Partnered with Evam Beauty to shape its brand and e-commerce experience for Indian and global audiences. Defined the visual identity and packaging, then translated the brand into a scalable digital experience using best practices, and user insights. Designed the shopping journey around discovery, recommendations, reviews, and storytelling to build trust, reflect the brand essence and make products easier to explore.
Brand & Digital Design
Visual Design
Design Strategy
Elevated Evam Beauty through a premium brand and digital experience
Partnered with Evam Beauty to shape its brand and e-commerce experience for Indian and global audiences. Defined the visual identity and packaging, then translated the brand into a scalable digital experience using best practices, and user insights. Designed the shopping journey around discovery, recommendations, reviews, and storytelling to build trust, reflect the brand essence and make products easier to explore.
Brand & Digital Design
Visual Design
Design Strategy
Let’s connect and build better experiences.
Let’s connect and build better experiences.
I am currently based in Berlin and I’m allways open to conversations about building new products or improving complex ones from shaping the direction to designing high-performing experiences.
I am currently based in Berlin and I’m allways open to conversations about building new products or improving complex ones from shaping the direction to designing high-performing experiences.